Why video telematics the next step in tackling driver distraction
Artificial intelligence could contribute to improving the country’s GDP by up to $53 billion before 2035, as discovered in a report by the Artificial Intelligence Forum NZ. In an era where technology continuously shapes our lives, the role of artificial intelligence (AI) in enhancing safety practices for fleet businesses has emerged as a crucial aspect. This growing focus on better informing and equipping the driver, and the integration of advanced AI technologies, is transforming the road safety landscape.
At Teletrac Navman, the IQ Camera leverages AI to create a safer environment for both drivers and the public and highlights its potentially transformative role in driver education.
Influencing driver behaviour
The proliferation of safety cameras in New Zealand, has demonstrated the potential that technology has to positively influence behaviour, and improve road safety. With knowledge, comes power – and that’s exactly what video telematics brings to drivers. Waka Kotahi’s recent trial of safety cameras at roadworks, coupled with temporary speed limits, aims to encourage motorists to adopt safer driving habits. This endeavour is part of Waka Kotahi’s Road to Zero programme, which seeks to reduce fatalities and serious injuries by an impressive 40 percent before the year 2030.
Looking overseas, examples show that safety cameras significantly reduced the rate of fatalities and severe injuries by compelling drivers to adhere to speed limits and drive responsibly. The IQ Camera builds on this concept by utilising video AI to analyse driving behaviour comprehensively alongside data produced by the built-in telematics, like GPS positional data, to paint a comprehensive picture. Moreover, it consolidates event information that is picked up by the sensors and telematics built-in, such as harsh driving behaviours, offering operational information, analytics and reporting, all from the one fleet management solution, TN360.
Teletrac Navman’s video telematics solutions marks a significant step forward in the integration of AI technology into fleet management. This innovative dual-camera solution is powered by AI and seamlessly integrates with TN360 fleet management software. But what is video telematics? Video telematics combines telematics data with high-definition video footage recorded on dashcams, enabling fleet and risk managers to better understand driver behaviour and provide personalised driver coaching.
The integration of data and AI extends beyond monitoring, creating opportunities for proactive education and improvement. The IQ Camera provides fleet managers with actionable insights enabling them to identify areas for enhancement and to implement reward programs. By focusing on driver education and coaching, fleet companies can foster a culture of safety at their workplace, simultaneously increasing efficiencies across the board.
Facilitate driver education
The industry is facing a potential shortage of truck drivers and freight workers that could grow from 4,700 to 18,000 within the next six years. This shortage highlights the urgent need for training and improvement to ensure a capable fleet.
At Teletrac Navman, we recognise this need and see the IQ Camera as a powerful tool to facilitate driver education and improve safety in an industry that is statistically dangerous. The technology takes coaching directly into the cab, offering real-time assistance and monitoring through Advanced Driver Assistance (ADAS) and Driver Status Monitoring (DSM) features. These features address critical issues such as distracted driving, drowsiness, tailgating, and forward collisions, providing instant feedback for drivers to make improvements.
Moreover, the IQ Camera’s dual-camera system contributes to thorough incident reviews. The high-quality footage captured before, during, and after an event gives fleet managers a comprehensive understanding of each situation. With footage available to view alongside data, your teams benefit with the ability to analyse high-risk actions and events, and provide transparent feedback to drivers. This approach, rooted in AI-enhanced driver education, fosters a culture of continuous improvement and operational excellence.
As innovation grows, technology continues to reshape various industries, including transportation, AI’s future potential is boundless. Through comprehensive data analysis, real-time monitoring and proactive coaching, AI technology is shaping a future where safe driving is not just an expectation but a shared responsibility. As New Zealand embraces the potential of AI in road safety, the path to reducing collisions, fatalities, and serious injuries becomes clearer, one data-driven lesson at a time.