“It’s a good thing that other drivers are reacting differently to you on the road, because it means your driving has changed as a consequence of having the Teletrac Navman system,” says Geoff.
One employee found they tended to over-speed in the mornings as they thought more about the events of the day ahead, whilst others found that after consciously driving safely, they were getting a variety of reactions from other drivers on the road. This led the company to introduce a bumper sticker with the safety message ‘Speed monitored for your safety and mine’. George Weston Foods found the driver scorecard function was a popular tool for employees, as it ranked drivers against each other and increased competitiveness amongst them to get a safer score.
“The results were incredibly insightful; some people were really surprised how complacent their attention to driving had become.”
Thriving in a safer driving culture
The trial was a success and the learnings were applied to a full rollout of all company vehicles. The driver scorecards are used to recognise and celebrate safer driving, and every month the top ten drivers are published. Every driver can log in to view their own data on Teletrac Navman’s software.
“We don’t want Teletrac Navman’s system to just be a top-down leadership tool. We want people to take an interest in their own driving,” says Geoff. “As a result, we’re seeing a positive shift in this area – people are generally curious and want to see how they could improve”.